Fuse ODG

Ghanaian singer calls out Nivea over controversial billboard

Fuse ODG tells Nivea to take down its insensitive billboard ad in Ghana.

Fuse ODG shared a photo of the Nivea body cream billboard on his Instagram account on Tuesday, October 17, 2017. The singer was particularly pissed at the ad because of the tagline "for visibly fairer skin." 

"Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa," wrote Fuse ODG,"I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don't take these down. We will." 

Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don't take these down. We will. Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is! With love #PULLITDOWNNOW @Nivea_uk @NiveaUSA @reggierockstone711 @Sarkodie @r2beesmusic