We are the reason why Nigerian women bleach

Skin bleaching and skin lightening is because of male preference and institutional colourism.

Let’s not lie, guys, the reason women bleach, tone and lighten their skins is because of us.

 

A lot of men have unknowingly helped the bleaching industry became big business. You might have never bought a skin lightening cream for your partner but you have in little and subtle ways push the narrative that fairer skin is more attractive than darker skin.

'Oyinbo pepper', 'light skin', 'yellow pawpaw', 'half-caste' are some of the terms Nigerian men use to describe attractive women of fairer complexion.