Kim Kardashian's KKW Beauty is trying to hire non-models

 — but it's causing controversy

Kim Kardashian wants fans to get more involved in her KKW Beauty brand.

This week, she put out an open call for models for an upcoming KKW Beauty campaign. It’s an exciting opportunity for anyone — pairing with Kim Kardashian would quickly raise any model’s profile — but it’s drawing controversy for limiting the playing field.

The casting call was announced in a tweet from the brand’s account: “Attention LA area beauties! Join our open casting call for a chance to be featured in an upcoming #KKWBeauty campaign.” The flyer, in KKW’s beloved millennial pink, gives details about the call: “We are excited to announce an open model casting call in the LA area for several upcoming KKW Beauty campaigns … this call is open to all women 18+ (there is no max age limit.)”