In search of
distinctive Russian faces, the biggest names in fashion have started
turning to one modeling agency in particular -- Lumpen. Less than two
years after launching, the Moscow-based company has already cast models
in major fashion shows for the likes of Kanye West, Vetements, Lanvin
and Comme des Garçons.
But
Lumpen's rapidly growing influence stands in contrast to its name. The
word "lumpenproletariat" was first used by Karl Marx to describe a
low-achieving underclass that was useless to the revolutionary struggle
-- including criminals, vagabonds and other outcasts. But the agency's
founder, Avdotja Alexandrova, has embraced the term's historical
connotations.
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