Jeremy Scott Might Be Having His Best Coachella Yet.
This past Thursday, Moschino’s Jeremy Scott posted an Instagram image of himself and Lindsay Lohan from the mid-2000s, stating that it was an “annual #tbt Coachella picture.”
To those who remember—daresay cherish, definitely miss—that era, it was a combined “aww” slash “sigh” moment. In the photo, Lohan is the peak-of-her-fame starlet, a striking beauty with a golden Californian élan; Scott is the popular party boy, nightlife long being a mainstay of his singular, surreal-Pop aesthetic. It garnered a higher than average amount of likes for the designer—and, in some ways, as Scott notes, the snap represents “the good old days.” But, over a late sun-soaked lunch at the perennially scene-y Parker Palm Springs on Friday, he also mentions that a new wave of good days is back: Vogue can exclusively reveal that Moschino, the Italian label headed by Scott, is the Swedish mega-brand H&M’s newest collaboration partner. The line, called Moschino [tv] H&M, will drop on November 8; the news was announced late Saturday night, with a little help from Gigi Hadid, at Scott’s 11th annual party held around the Coachella music festival. Might we have expected a Lohan cameo, then, to bring it all full circle? “If she was here, I would’ve heard from her,” he says with a laugh.
That’s true. Scott is a designer of celebrity status; he has millions of fans, many of whom are also friends. Before lunch, Pixie Geldof and the designer Ashley Williams stopped by his house (a John Lautner original that, after this weekend, is undergoing a six-month fix-up); during lunch, one of Scott’s “way back” pals, the DJ Pedro Winter, says hello; after lunch, after parting ways, this writer is taking notes and waiting for his Uber in the lobby as a group of early-twentysomethings enter. One says: “Wait, you guys, that was Jeremy Scott.”
Therein lies the smartness—and foreseeable power—of this collaboration; even though he designs and sells clothes in the luxury sector, Scott is at his core a creator that’s not so interested in exclusivity. Of getting back to a wider reach: “I no longer do my collaboration line with Adidas, and sadly, until now, I haven’t really had another way to service the fandom,” he says. “This collaboration makes me feel like I’m able to give something again. Lots of young people love my clothes . . . and we make phone cases and little things like that, but in order to have a lewk, I love that this is now something that will be affordable.”
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