Dangote Group has been pronounced the most-respected African brand by buyers. It took the prize in front of media transmission goliath, MTN as per the South Africa-based Brand Leadership Movement as a team with the Johannesburg Stock Exchange (JSE)
The Dangote mark came best in the crisp positioning of 100 best brands in Africa composed in Johannesburg, South Africa.
The Brand Africa 100″ was built up in 2010, in acknowledgment of the development of African brands, which were starting to challenge worldwide brands in Africa or lead worldwide brands in new classes, for example, media communications.
The goal of Brand Africa is to distinguish, recognize and advance African and worldwide brands that are impetuses for Africa's development, notoriety and esteem.
The Brand Africa portrayed Dangote Group as "the main African brand"
The Brand Africa 100 positioning depends on an overview among buyers 18 years and more established. It was led in 23 nations crosswise over Africa. The nations, speaking to all African financial districts, all things considered record for 75 for each penny of the populace and the 74 for every penny of the GDP of Africa.
Boss Corporate Communication Officer of the Dangote Group Anthony Chiejina, said the administration was not amazed at the positioning on the grounds that the organization has persistently extended and conveyed on its center qualities. The focal point of the organization, as per him, is to be a world-class endeavor that is energetic about the personal satisfaction of the general population and giving exceptional yields to partners.
"What's more, this reasoning is driven by values, which incorporate client benefit, enterprise, brilliance and initiative. In any of our backups, the concentration is to give neighborhood, esteem included items and administrations that meet the 'fundamental needs' of the masses. Through the development and task of expansive scale fabricating offices in Nigeria and crosswise over Africa, the Group is centered around building nearby assembling ability to create work, avoid capital flight and give privately delivered products to the general population.
"The development of our business particularly the Cement which has activities in 14 African nations including Nigeria, Benin, Ghana, Senegal, South Africa and Zambia, among others has added to prominence of our organization and the items, Chiejina expressed.
African brands climbed marginally to represent 17 for every penny of the Top 100 brands in Africa, non-African brands held their firm position in Africa with 83 for each penny offer of the Top 100 most respected brands in Africa.
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